Tech & Marketing Blogs / Janine Griffiths

9th January 2024

Understanding The Modern Robot 3 Curious Characteristics

Robots have become an everyday part of our lives. But they are not what you think. Far from the futuristic depiction of robots set out in movies like Star Trek, they are more like our everyday colleagues and workers. This blog explains why.

29th November 2023

Outsourcing Work During the Coronavirus: Why BPO Matters in Crisis

This is a blog I wrote for Invisible, a company that combines machine learning, BPO, and RPA.

29th November 2023

How The man In The Machines is Scaling Your Decisions

This is a blog I wrote for Invisible in September 2020, about how BPO and AI can help to streamline company processes.

Copywriting • 6th September 2023

The Art of Branding Mastery: A Definitive Guide

This is a blog I wrote for Markateur about the considerations businesses should take when creating a style and personality for their brand.

Copywriting • 1st September 2023

Top Off-Page SEO Tips to Boost Your Rankings

This is a blog I wrote on behalf of Markateur. The focus of the blog was on how to improve a brand's offsite SEO.

10th October 2020

The End of The VA Why Hybrid Models Will Be Tomorrow's Assistants

This is a blog created for the AI-powered outsourcing company Invisible. The aim of the blog was to highlight the weaknesses of virtual assistants and freelancers and to demonstrate the benefits of a hybrid BPO and outsourcing service such as Invisible.

14th August 2020

How to Achieve Marketplace Liquidity Unpacking the Metrics That Matter

This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.

Copywriting • 6th September 2022

Facebook Marketing Secrets for Wedding Venue Success

Setting up paid Facebook ads to promote your wedding venue can help take your business to the next level. With a staggering 2.1 billion daily active users (Statista), Facebook boasts one of the world’s most potent targeted advertising platforms. As Hubspot reports, a whopping 93% of businesses utilise Facebook for marketing. Ignoring this digital marketing avenue is not an option. In this piece, we explore the world of Facebook Ads, show you how to set campaign goals, and equip you with the kno

14th October 2020

Quick and Simple Tips To Boost Buyer Liquidity

This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.

14th October 2020

Why Delivery Apps Should Stop Measuring Everything And Focus On Their UX.

Traditional wisdom says that delivery companies should focus on obtaining the right metrics and number crunching. In this blog, I explain why that approach is incomplete.

25th June 2018

What is an Approximation?

This wiki page explains what an approximation is and how it can be useful when analyzing and comparing data layers.

16th May 2022

Case study: Pocketworks

This is a case study that showcases some of the work I did for Pocketworks, an app developer in the UK

26th May 2022

6 Cyber Security Threats That Are Overlooked By Business

This is a listicle that I wrote for a company called Bleam Cyber Security.

26th May 2022

Cyber Tips When Working From Home

This is another blog I wrote about cyber security when remote working, for a company called Jupiter.

26th May 2022

IT Simplified: How Does The Cloud Work?

This is a blog I wrote for a cyber security firm called Jupiter.

14th October 2020

Why Menus Are Slowing Down Your Delivery Marketplace

One of the marketplace subdivisions we were targeting at the AI-powered outsourcing company Invisible, was delivery companies. Many of the blogs I wrote for Invisible was geared towards these delivery marketplaces.

14th October 2020

Rise of the Cobots: Why Your Next Employee May Be a Robot

This is a tech blog I wrote for Invisible. The aim of this piece was to highlight the benefits and also the limitations of RPA technology. Invisible uses a combination of BPO and RPA as part of its outsourcing processes.

18th June 2018

Bitcoin Revolution

Bitcoin has already revolutionized the financial landscape. This book will show you how to reap the maximum profits from Bitcoin. I also discuss why all the signs indicate that Bitcoin will one day overtake traditional banking.