The Psychology of Hotel Revenue Management
This is a blog I ghost-wrote for Wyndham Hotels on how to start a hotel business.
27th May 2024
How to Start a Hotel Business
This is a blog I ghost-wrote for Wyndham Hotels on how to start a hotel business.
9th January 2024
Understanding The Modern Robot 3 Curious Characteristics
Robots have become an everyday part of our lives. But they are not what you think. Far from the futuristic depiction of robots set out in movies like Star Trek, they are more like our everyday colleagues and workers. This blog explains why.
Copywriting
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6th September 2023
The Art of Branding Mastery: A Definitive Guide
This is a blog I wrote for Markateur about the considerations businesses should take when creating a style and personality for their brand.
Copywriting
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1st September 2023
Top Off-Page SEO Tips to Boost Your Rankings
This is a blog I wrote on behalf of Markateur. The focus of the blog was on how to improve a brand's offsite SEO.
14th August 2020
How to Achieve Marketplace Liquidity Unpacking the Metrics That Matter
This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.
Copywriting
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6th September 2022
Facebook Marketing Secrets for Wedding Venue Success
Setting up paid Facebook ads to promote your wedding venue can help take your business to the next level. With a staggering 2.1 billion daily active users (Statista), Facebook boasts one of the world’s most potent targeted advertising platforms. As Hubspot reports, a whopping 93% of businesses utilise Facebook for marketing. Ignoring this digital marketing avenue is not an option.
In this piece, we explore the world of Facebook Ads, show you how to set campaign goals, and equip you with the kno
Copywriting
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5th March 2023
How to Respond to a Bad Review
This is a blog I wrote for Markateur about how to respond to a bad review.
Copywriting
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5th August 2022
Top 7 Email Marketing Tips for Startups
In this blog I outline my top 7 email marketing tips for startups. This blog was written while I was at Markateur.
25th May 2022
For Goodness Shakes | 3PL Case Study
This is a case study I put together for a logistics company called 3PL
Copywriting
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19th January 2022
Why You Need a Digital Marketing Strategy
Here I have outlined the process that I used at Markateur to create digital marketing strategies on behalf of new clients.
Pacific54
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1st April 2021
Bi-Weekly Roundup 4/1: Latest Updates in Digital Marketing Trends
This is a Biweekly marketing roundup of the latest news and digital marketing trends.
14th October 2020
Why Delivery Apps Should Stop Measuring Everything And Focus On Their UX.
Traditional wisdom says that delivery companies should focus on obtaining the right metrics and number crunching. In this blog, I explain why that approach is incomplete.
14th October 2020
Glossary: Key Phrases In The World Of Outsourcing
This blog covers some of the most common phrases in the world of outsourcing.
14th October 2020
Why Menus Are Slowing Down Your Delivery Marketplace
One of the marketplace subdivisions we were targeting at the AI-powered outsourcing company Invisible, was delivery companies. Many of the blogs I wrote for Invisible was geared towards these delivery marketplaces.
14th October 2020
Quick and Simple Tips To Boost Buyer Liquidity
This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.
14th October 2020
Learning From Giants: How 5 Of The World’s Biggest Companies Outsource labor
I wrote this blog for an outsourcing company called Invisible. It analyzes how some of the world's biggest corporations approach outsourcing.
14th October 2020
Rise of the Cobots: Why Your Next Employee May Be a Robot
This is a tech blog I wrote for Invisible. The aim of this piece was to highlight the benefits and also the limitations of RPA technology. Invisible uses a combination of BPO and RPA as part of its outsourcing processes.
14th October 2020
How Marketplaces In Silicon Valley Are Changing The Way We Live and Work
This is an article I wrote for an AI-powered outsourcing company called Invisible. At the time, they were trying to attract more marketplace clients, which made up 70% of their audience base.
Markateur
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16th January 2017
The secrets of influential marketing
“a confused mind, never buys while a confused seller never sells” Anon
Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk?
We are all familiar with sales jargon, exaggerated and dubious testimonials and endless streams of information about how you can be as rich and powerful as the people presented in the email.
And if you’re anything like me, you’ll hit the delete button before you get to the thir
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Human Resources
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29th January 2024
Top 6 HR Trends
This is a blog about the top 6 HR trends, which was originally written for Nori Consultants.
29th January 2024
Decoding the Millennial Workforce
This is a blog I wrote for Breathwork HR, which outlines everything employees need to know about the millennial workforce.
29th January 2024
Beam Suntory: Decentralising Closer to Consumer Behaviour
This is a blog I wrote for Nigel Wright, a HR firm based in the UK. The blog is about Beam Suntory's approach to 'decentralising' HR
29th January 2024
What Does HR Do?
This is a blog I wrote for Mint, which outlined what the function of HR is for startups.
29th January 2024
HR For Startups
This is a blog I ghostwrote for Nori HR & Employment Law Ltd. The blog outlined a few considerations for startups to consider when it comes to HR.
29th January 2024
Mastering Work-Life Balance
This is a blog I wrote for Clover HR, which advises SMEs on how to help employees achieve work-life balance.
10th October 2020
Stop! Read this before you hire freelancers
This is a blog designed to emphasise the limitations of freelancers and freelance marketplaces. Instead it aims to raise awareness about some of the other solutions that are out there.
10th October 2020
The End of The VA Why Hybrid Models Will Be Tomorrow's Assistants
This is a blog created for the AI-powered outsourcing company Invisible. The aim of the blog was to highlight the weaknesses of virtual assistants and freelancers and to demonstrate the benefits of a hybrid BPO and outsourcing service such as Invisible.
4th September 2020
How to Turn The Clocks Back by Delegating HR
HR can present some of the most tedious workflows and processes in the business world. This blog explains how to avoid the repetitive processes associated with hiring, onboarding and training. The blog was written for Invisible, an AI-powered outsourcing and BPO company.
Sales Pages I Wrote For SMEs
Copywriting
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22nd February 2022
Ultimate Guide to Digital Marketing Costs For Small Businesses
This is a report published on behalf of Markateur, designed to give a breakdown on how marketing agencies break down digital costs.
23rd September 2019
Complete List Building Starter Course
In this sales page I teach people how to build their list from scratch. It is a sales page I wrote on behalf of a business marketing client.
23rd September 2019
Master Sales Funnel (Sales Page)
This is a sales funnel I wrote for an independent business client that I represented at Markateur.
23rd September 2019
Business Building Membership Sales Page
This is a sales page I wrote on behalf of a business coaching client. It was promoting a membership upgrade.